Andra Public Relations aims to raise public awareness of SMEs' contribution to sustainable development and the global economy along with discussing how digitization is changing SMEs and creating new opportunities. The panel highlighted several crucial topics including how digitization is changing SMEs and creating new opportunities, the concept of Digital Maturity for SMEs, how digital solutions contribute to SMEs’ growth such as mobile payments, online digital tools, e-commerce and how to address the challenges and risks moving forward.
The event addressed the main question of ‘What will the future of teaching and learning look like in the next few years?”EdTech has been disrupting not only the complex and diverse world of education but has also gradually found its way into the corporate world, to continuously push learning and self-development for employees. The panel speakers included Ahmed Faraj – CEO of Lumofy; a Bahrain-based EdTech startup, Esam Hammad – Director of Partnership and Customer Engagement at Tamkeen; Bahrain’s Labour Fund, Shabkhez Mahmood – Regional Leader – EY Training at Ernst & Young; a multinational professional services network and André le Fèvre – Regional Sales Director, EMEA at Ardor Learning, a Silicon Valley based corporation with its roots squarely in the tech sector, in the corporate and institutional English Language training field.
The event was a panel discussion followed by a Q/A session. Fatema Ebrahim, CEO of Andra Public Relations “We wanted to create a platform to discuss relevant topics within the FinTech industry and we wanted to start with Education Technology. This sector has taken a major shift and it’s important to highlight that when it comes to learning, teaching and upskilling the future workforce. We are in this now and can only move forward – we want corporates to understand the necessity of these digital tools and why they should embrace them. The session will highlight the misconceptions and address how corporates can participate and do their part in the Kingdom.”Ahmed Faraj, CEO of Lumofy ‘’The idea behind Lumofy LXP is to create a platform that has a scientific targeted approach to accelerate capability building. We really wanted to create something to bridge the gaps between organizational objectives and the required competencies to achieve those goals. Most of the time, learning and development approach within organizations function as admins rather than a change agent.
Fatema Ebrahim – CEO & Founder of Andra Public Relations
Dr. Khulood Alqattan – Board Member at BDSMEs Bahrain
Halil Aksu – Co-Founder and CEO of Digitopia
Mahmood G. Al Mahmood – Executive Manager – Head of Corporate & SME Banking at Kuwait Finance House